Pascal Durand

University of Burgundy, Professor Emeritus


Growing Domestic Chinese Competition for Wine Imports 

Dr. Durand will focus on the booming of the wine industry in China. He will show the actual changes in volume and quality for the domestic wine production. He will speak of the growing interest for private investment in winegrowing with the full support of local governments. After giving some examples (including his project), he will discuss of the consequences in term of demand and further competition between imported and Chinese wines on the market.