Justin Cohen

Dr. Justin Cohen, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the University of South Australia:

Abstract:

How California Wine Brands Can Grow in China 

After 3 yrs. of conducting numerous in-marketing visits, interviewing thought-leaders and surveying over 5000 Chinese wine drinkers, Dr. Cohen will discuss what really happens in the core sales channels in China. Evidence and practice will be presented in a strategic framework that will help CA wine brands grow in China.