Bruce Cakebread

President and Chief Operating Officer, Cakebread Cellars


Bruce Cakebread is President and Chief Operating Officer of Cakebread Cellars since 2002.
Bruce first studied Pomology (Tree Fruits) at California Polytechnic University in San Luis Obispo
in 1974. When he decided to enter the family business he transferred to the Viticulture and
Enology program at the University of California at Davis, where in 1978, he completed his
studies in Viticulture and Enology.
After working alongside his father since 1977, Bruce assumed the winemaking role in 1979,
overseeing all vineyard operations and winemaking duties until 2002 when he became
President and COO.
Bruce is past President of the Napa Valley College Foundation Board in 2012 and 2013, his term
as a Board member ended in 2014, he serves on the Viticulture and Enology Executive
Leadership Board at UC Davis, he serves on the Bush Brothers Board, is an alternate on the
Napa County Flood Control District, is a past member of the Napa Valley Vintner Board from
2008 to 2013 and was the Chairman of the NVV Board in 2010 and 2013.

Abstract:

Experiences of a small Napa Valley Winery into the China market over the last 10 years

Mr. Cakebread will discuss his experiences of introducing Cakebread wines into the China market starting back in 2006, as well as an overview of Napa Valley’s reintroduction into China in 2008/2009 and efforts to be the first wine region to gain GI status recognition..He will conclude with insights on what the future could look like for smaller wine producers in the China market.