"Understanding Jiu" Gala Dinner

Gala Dinner Speaker

Vice President, International Sales
Wente Family Estates

For the past fifteen years, Michael Parr has been managing international markets for Wente Family Estates, one of California’s largest producers and exporters of premium and ultra premium California wines.  He was made Vice President of International Sales in 2010.  A seasoned executive with direct experience in the wine import/export business, Mr. Parr today is focused on building the brands in the Wente Family Estates portfolio internationally, with a strong focus on Asia-Pacific, Europe, Caribbean and Canada.  Traveling frequently to these markets, his expertise extends to sales and marketing as well as monitoring and evaluation of trends and growth potential. Full biography.


Thursday, March 26, 2015

6:00 - 7:00 p.m.
Chinese Jiu (alcohol) Tasting
Teaching and Research Winery Tours

7:00 - 9:00 p.m.
Chinese-Style Dinner and Program
"Navigating China's Developing Market for Imported Wines"
Michael Parr, Vice President for International Sales, Wente Family Estates


Robert Mondavi Institute Teaching and Research Winery
UC Davis campus
Davis, CA 95616